In 2008, Astley won the MTV Europe Music Award for Best Act Ever with the song, as a result of collective campaign from thousands of people on the Internet. The music video for the song, directed by Simon West, surged in popularity beginning in 2007 due to the " Rickroll" Internet meme, in which a user expecting entirely unrelated content is shown the video. The song is considered to be Astley's signature song and it is often played at the end of his live concerts. It eventually topped the charts in 25 countries, including the United States and West Germany, and winning Best British Single at the 1988 Brit Awards. The song was a worldwide number-one hit, initially in the United Kingdom in 1987, where it stayed at the top of the chart for five weeks and was the best-selling single of that year. It was written and produced by Stock Aitken Waterman, and was released by RCA, PWL and BMG as the first single from Astley's debut album, Whenever You Need Somebody (1987). " Never Gonna Give You Up" is the debut single recorded by English singer and songwriter Rick Astley, released on 27 July 1987.
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